Marketing & CRM

This report has everything you need to scale your customer support strategy. You can discover opportunities to make customer support a game changer for your business.

Freshworks

2018

Christmas season is upon us and it is the biggest shopping season of the year. Criteo deep dive into data from 5.1 million shoppers across 100+ Australian retailers to see what could be uncovered. If you are looking to ramp up your sales revenue in 2019, now is the time to get buyers’ attention and capture their spending on your sites and stores.

Criteo

2018

Today’s customers ask questions at any time of the day or night and this poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and determine whether these channels will be efficient? Read this paper to see how you can meet new customer expectations.

Zendesk

2018

Gainsight used educational webinars as a way to empower its current customer base and solidify its reputation as a trusted leader in the customer success community.

LogMeIn

2018

Find out how best-in-class businesses deliver a superior customer experience tailored to support individual customers and their particular requirements - resulting in increased revenue.

LogMeIn

2018

Criteo’s Ramadan marketing insights report details the significant uplift in online retail and travel sales in Southeast Asia during the Ramadan period. Read it for tips on how to better align marketing efforts to your regional audiences.

Criteo

2018

Ever been curious as to how you get potential clients to try your product? In this SharpSpring report, Niall Durkan offers a strategy that can help you achieve that goal.

SharpSpring

2018

Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimisation, social media, metrics, and more). In this e-book, you will learn about the eight most common digital marketing pitfalls and how to avoid or fix them.

Marketo

2017

Marketo’s experts on what they think is important for marketers to focus on in order to keep up with the constant evolution of customer expectations and technologies.

Marketo

2017

Shoppers in the Asia Pacific are browsing and buying across all channels and more active on mobile than ever. See this report for more insights into consumer behaviour, and how the growth of mobile shopping points to bigger opportunities in apps and omni-channel data.

Criteo

2017

Learn how to choose the right remote support tool that will help you achieve superior customer support across devices, channels, and touch points.

LogMeIn

2017

ON24 reveals the most common mistakes marketers make when planning a webinar program, and offers practical solutions on how you can deliver a stand-out event.

ON24

2017

Insights and trends from 3,500 marketing leaders unveil that customer experience and technological innovations – particularly AI – continue to shape the marketer’s mindset.

Salesforce

2017

Reaching prospects through digital mediums is a challenge in the always-on, information-overloaded marketing landscape we live in. Learn how data and design can come together to optimize your message and gain traction.

Adobe

2017

With technology evolving, marketers must evolve as well. Brand storytelling is no longer about simply publishing a webpage that shares a message — it’s about creating a consistent experience and invoking emotion across multiple channels. Learn to master both the channel and the content in this white paper.

Brightspot

2017

Programmatic advertising is full of complex patterns. Very similar to patterns in nature. This guide from Adobe uniquely illustrates how the fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.

Adobe

2017

Webinars provide a golden opportunity for marketers by letting them interact with prospective customers and discuss their concerns and pain points in real-time. But how can you ensure the right prospects will attend your webinars and establish a useful forum for interaction in the first place?

LogMeIn

2017

Marketing leaders will find a host of new vendors in this year’s Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.

Gartner

2017

There are many different social media platforms you can utilise to reach and engage your audience. Many of these platforms have capabilities that overlap and they will likely continue to develop more as each platform evolves to improve the user experience. In this e-book, you will learn about the core social media platforms available, their benefits for marketers and how to choose which are right for your organisation

Marketo

2016

Just being able to deliver digital content is no longer enough. People expect every organization to have a compelling, interactive, and engaging digital experience, and for this experience to be available at the touch of a finger. Are you prepared to deliver to the Broadcast Quality Generation?

Limelight Networks

2016

This white paper offers a unique take on optimizing your website and delivering a better online experience for your customers. Using a customer behavior approach, IBM explores 5 best practices for creating a more efficient and enjoyable customer experience.

IBM

2016

Changes in the vendor landscape have raised issues for organizations that use web analytics solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for, and how the solution can impact your online marketing and sales performance.

IBM

2016

IBM Watson Content Hub leverages the cognitive power of IBM Watson to transform volumes of disorderly brand assets into a comprehensive library of content, assets, and intelligence. Create compelling digital experiences that establish and solidify consumer relationships.

IBM

2016

This study from Forrester Research explains why firms must align technology and culture to serve customers. Learn why driving unified customer experiences with technology is crucial for the modern marketer.

Forrester

2016

What are you doing to make your brand and product compelling? Learn how to deliver more relevant offers, increase response rates, and create happier, more profitable customers with real-time marketing.

IBM

2016