Marketing & CRM

If you are like most marketing leaders, you are probably curious about how to run more and better experiments that deliver great returns. Optimizely can help you stay in control and act fast, personalize with confidence and accelerate experimentation successfully. Read this eBook to learn all 37 proven ideas to inspire your next experimentation.

Optimizely

2023

Personal connections matter. Adobe commissioned Forrester Consulting to learn more about the current state of personalized customer experiences and how you can scale to deliver personalized experiences to each customer you serve. Read the report to gain new insights from thousands of B2C and B2B customers and business leaders.

Adobe

2023

Qualtrics spoke to more than 33,000 consumers in 29 countries around the world to find out what businesses need to do to win their loyalty.

Qualtrics

2023

This eBook offers how to put in place brand experience management systems that scales globally so that you could drive brand growth with greater effectiveness.

Qualtrics

2023

This white paper shares case studies of companies across different industries that successfully leveraged Infobip to deliver operational efficiencies and improve customer experiences. In particular, it reveals how Infobip helped a business reduce customer complaints by 80% in less than a year.

Infobip

2023

The Gallagher Business Insurance Market Conditions Report – Outlook 2023 delivers insights on how the current insurance market conditions are changing and the strategies to adopt to obtain optimal outcomes.

Gallagher

2022

Ranking high is no small feat, but performance metrics show that CX Champions are at risk of falling behind. Read this report to learn how to be future-driven and keep your lead.

Zendesk

2022

This report from FSN's 2022 global survey provides insights and valuable benchmarks for CFOs and finance professionals pondering the state of the financial processes they rely on, if they're enough, and what they should prioritise on the transformation agenda.

Workday

2022

This eBook addresses how continuous, company-wide, cloud-first planning can help your organisation drive better outcomes and stay ahead of rapid change.

Workday

2022

Read this guide to get foundational knowledge you need to create effective quantitative surveys and carry out qualitative research that glean the most actionable data.

Qualtrics

2022

In this report, learn about the latest key digital interaction metrics that you need to measure and how you can take your business from mere digital customer fulfilment to customer delight.

Qualtrics

2022

Find out about how to start customer journey management using customer journey mapping, and how to improve journeys for the benefit of your customers and the business.

Qualtrics

2022

Data is clear: Both B2B buyers and consumers worldwide view and engage with videos to inform their decisions. 95% of people responsible for making purchases for their organizations say video plays a major role. That’s why you need a video-first strategy—but where do you start? This guide will walk you through it.

Brightcove

2022

Salesloft partnered with TOPO evaluates what behaviors set top performers apart from average ones and what it means for your sales organization in this guide.

SalesLoft

2022

Businesses who have implemented SMS marketing have seen significant ROl, and as consumer preferences shift.

Twilio

2022

This eBook discusses how your organisation can Maximise the Value of Hybrid IT with Holistic Monitoring and AlOps including trends, benefits and challenges on the road to converged operations and service management processes.

BMC

2022

This easy-to-understand guide explains how CDPs (Customer Data Platforms) work and handle large-scale personalized marketing & CX and more.

ADA / Treasure Data

2022

This whitepaper shows how you can grow your global audience across 100+ social media channels and 80+ online marketplaces, while managing your products from one place using Customer Data Platform (CDP).

ADA / Treasure Data

2022

This whitepaper shows why Treasure Data is the Customer Data Platform (CDP) of choice for customer-centric enterprises looking to bring customers closer to the brands they love.

ADA / Treasure Data

2022

This eGuide outlines the benefits of personalisation and shares the six steps to jump start your personalisation efforts. In particular, it highlights how AI can help extend your personalisation initiatives and improve customer experience.

Adobe

2022

This report highlights what leading experts have to say about the future of the contact centre and consider how these predictions could affect your organisation.

Great Outcomes

2022

This ebook covers the 8 most common email marketing pitfalls, including deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

Adobe

2022

This e-book highlights five quick tips for getting started with performance measurement, making a better case for marketing, and improving your results.

Adobe

2022

Truly successful cross-channel messaging doesn’t mean using every channel out there to spam your customers. So how do you find the right mix of channels to deliver brilliant experiences? Read this guide for a deep dive into all things cross-channel marketing. Explore the basics of today’s key messaging channels, what channel combinations drive the best business results, and more!

Braze

2022

This whitepaper shows how the right AI approach can help you earn happier (repeat) customers, better business results, and a competitive advantage in treating customers well.

Zendesk

2022

It is no longer enough to simply list products. Any marketplace merchant that wants to maximise opportunities on these channels must first master a mountain of mission-critical steps. From competitive advertising to automated pricing to fast fulfilment, there is a lot to consider. In this eBook, we’ll walk you through proven best practices for supercharging your marketplace strategy.

ChannelAdvisor

2022

This guide shows how Avanade gives retailers an end-to-end solution, marrying strategic and consultancy expertise with experience design, user experience, and a full spectrum of digital marketing services based on an omni-channel marketing journey.

Avanade

2022

Online print management systems are particularly beneficial for franchise and network groups with multiple offices, where printing often needs to be customised to geographic locations, or advisor-specific documents.

Impressu

2022

Businesses are increasingly challenged to deliver delightful and meaningful experiences that replicate the ease and seamlessness buyers have come to expect as online shoppers. Here we’ve compiled an eBook of best practice insights to help inspire your efforts.

Adobe

2022

This eBook looks at five ways brands are reaching new customers by making commerce more accessible than ever before.

Adobe

2022

With more consumers than ever buying online, businesses need to be prepared to step up their Digital Marketing and Automation game. This guide shows the Top 7 Marketing Priorities you need to know.

SAI Digital

2022

More so than ever, organizations must keep a finger on the pulse to understand and evaluate shifts in customer experience at an accelerated pace. Connecting customer journey and brand will make marketing leaders not only win customers but also retain them. Read this guide on how to pair CX with a brand and get insights to keep your brand stays relevant.

Qualtrics XM

2022

We share the Top 10 Capabilities of Adobe Data, Insights, and Audience Solutions and explain how they can help you dynamically deliver personalised experiences across the customer journey.

Adobe

2022

Studies show personalised customer experiences increase revenue by 10-30%. But if systems, data, and workflows are disconnected, spot-on personalisation is impossible.

Adobe

2022

Hear from some of the customers who have radically improved their customer experience and marketing performance with the help of customer intelligence analytics, driving real change in their organisations and focusing on the customer needs.

SAS

2022

Read this eBook to learn about intelligent decisioning and how it can help retailers address the major challenges that stand in the way of long-term growth and financial sustainability.

SAS

2022

Discover the ins and outs of building frictionless, highly personalised customer journeys that meet the moment. Specifically, learn how to know your customers and engage them “in the now”, harmonise marketing actions with individual customer moments, and automate decisions for scalable personalisation.

Adobe

2022

This report discusses how digital-first service experiences are redefining the future.

Freshworks

2022

This eBook discusses how, and to what degree, an organization’s adoption of customer service best practices improves its ability to deliver superior customer experience (CX) and better support its service teams.

Zendesk

2022

The leading 20% of companies are 2.5x more likely than their peers to say they’re able to establish and manage a brand promise that connects directly to customer experiences.

Avanade

2021

B2B marketers are re-evaluating their video marketing strategies and looking at new metrics and channels to measure ROI and create more engaging, relevant video content in multiple channels. In addition, marketers are implementing videos in their day-to-day marketing and sales interactions for more personalized buying experiences. This report will explore how marketers are approaching video content in 2021 and restructuring their digital strategies with video to build stronger buyer experiences.

Brightcove

2021

Staying at the top of your content game can be a challenge. By taking a sustainable approach to your content strategy you can deliver far-reaching results - from your KPIs, to your profit margins, to your teams themselves. Download the guide and learn how the three Rs approach - Reduce, reuse, repurpose - can help you fuel sustainable business growth and customer loyalty.

Sitecore

2021

To help brands in understanding the emerging visual themes and develop visual strategies that resonate with their audience, Getty Images developed Visual GPS, a unique study that combines our 25 years of expertise, proprietary data and today’s consumer research across 26 countries. Read this report to understand the latest visual trends and learn how to choose the right visuals for your brand.

Getty Images

2021

Video is your link to your audience, and their viewing experience reflects directly on you. Whether your viewers are binge watchers, binge shoppers, or internal teams, Brightcove will keep them pressing play. Read this whitepaper to learn how Brightcove helps your company put video to work in Corporate Communications, Video Marketing, Virtual Events, and Live Events.

Brightcove

2021

In this eBook, you will see how each industry communicated with their customers pre-pandemic and what has changed as a result of the COVID-19 crisis. You will also explore the trends are likely to persist well beyond 2021 to help you prioritize and plan your digitization priorities and position your company for CX success.

Quadient

2021

How can you cut through the noise and get your app noticed in a fragmented mobile ecosystem? Paid media can help you amplify your brand’s voice in a sea of noise and allows you to easily reach your target audience and boost your brand's presence in the mobile ecosystem.

Branch

2021

2020 has been an unusual year for retailers and other businesses with online selling channels. Read this report to understand how consumers are spending online during the pandemic.

SAP

2021

Today’s advances in technology are evolving customer expectations but that also means new complexities in technology requirements and content management for brands to drive effective customer experience. This expert report, written on behalf of Sitecore by analysts from the independent research company MARKESS by exægis, looks at the key points to consider for creating and managing effective content based on the best practices identified in the market.

SiteCore

2021

Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across every digital touchpoint

Sitecore

2021

With a headless CMS, marketers can easily create content once and then distribute it to any IoT device—without calling on the IT department at every turn.

Sitecore

2021

Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve. Read this ebook to find out if your brand’s content strategy is mature enough to meet your organization’s needs.

Sitecore

2021

Nearly 90% of sales and marketing professionals say effective collaboration is critical to business growth. And yet, sales and marketing alignment is still being talked about which means it remains a major issue. Check out this eBook to unpack the challenges standing in the way of sales and marketing alignment and discover how a new generation of technology is poised to change everything.

Freshworks

2021

Modern customers expect outstanding digital experiences. When you deliver, they’re likely to become loyal to your brand.But is your content strategy mature enough to deliver personalised, relevant customer experiences?

SiteCore

2021

Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences. And it’s time for us, as marketers, to deliver.Read this report to learn the tools and techniques successful brands use today to transform their marketing efforts and deliver digital experiences that audiences actually demand, not try to get away from.

ON24

2020

Keeping up with personalised content demands is a priority for marketing leaders, but this content crisis can’t be solved by just working harder. You need to have a plan and a Content Hub that can deliver a customer experience to your audience at the volume and quality that you need.

SiteCore

2020

This survey, based on 6,520 ON24 webinars conducted in the APAC in 2019, presents why great webinars can reach your audience anywhere and at any time and win their attention. Discover how companies across the globe are leveraging webinars – and how companies can create the engagement their audience is looking for in 2020.

ON24

2020

Now is probably the perfect timing for your organisation to optimise your customer service operations to enhance flexibility, spend wisely, and keep customer connections strong.

Freshworks

2020

This guide defines the key principles behind the software purchase decision, addressing the needs of each stakeholder involved. It aims to tackle the issues mentioned above and make the purchasing process easier and faster for you.

Freshworks

2020

Read the eBook to understand how insight-driven interactions can build experiences that increase conversions, onboard customers, improve customer service, create brand advocates, and boost lifetime value.

Salesforce

2020

Zendesk has created a legacy. But legacy software is bad for business. It usually comes with slowing innovation, bloated pricing, and alien support. There is a better way. Download the guide to learn more.

Freshworks

2020

In this Aberdeen research report, you’ll discover why on-demand workforce models are gaining traction in field service; the business benefits associated with effective use of on-demand technicians; and the building blocks for driving a successful field service organization with extended teams.

SAP

2020

How can an aged care software platform cost-effectively free you up to work on the strategies that will grow your organisation and give you the recognition you deserve? This eBook will help answer this question by exploring 10 important elements you should consider when evaluating the capability of aged care software to facilitate for your growth plans.

Epicor

2020

Effective CRM will play a crucial role in delivering the best customer experience and supporting a longer-term relationship with your organisation.

Epicor

2020

Find out what the major trends are in 2020 that will impact customer experience in the many markets that make up Asia Pacific.

Quadient

2020

This report has everything you need to scale your customer support strategy. You can discover opportunities to make customer support a game changer for your business.

Freshworks

2018

Christmas season is upon us and it is the biggest shopping season of the year. Criteo deep dive into data from 5.1 million shoppers across 100+ Australian retailers to see what could be uncovered. If you are looking to ramp up your sales revenue in 2019, now is the time to get buyers’ attention and capture their spending on your sites and stores.

Criteo

2018

Today’s customers ask questions at any time of the day or night and this poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and determine whether these channels will be efficient? Read this paper to see how you can meet new customer expectations.

Zendesk

2018

Gainsight used educational webinars as a way to empower its current customer base and solidify its reputation as a trusted leader in the customer success community.

LogMeIn

2018

Find out how best-in-class businesses deliver a superior customer experience tailored to support individual customers and their particular requirements - resulting in increased revenue.

LogMeIn

2018

Criteo’s Ramadan marketing insights report details the significant uplift in online retail and travel sales in Southeast Asia during the Ramadan period. Read it for tips on how to better align marketing efforts to your regional audiences.

Criteo

2018

Ever been curious as to how you get potential clients to try your product? In this SharpSpring report, Niall Durkan offers a strategy that can help you achieve that goal.

SharpSpring

2018

Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimisation, social media, metrics, and more). In this e-book, you will learn about the eight most common digital marketing pitfalls and how to avoid or fix them.

Marketo

2017

Marketo’s experts on what they think is important for marketers to focus on in order to keep up with the constant evolution of customer expectations and technologies.

Marketo

2017

Shoppers in the Asia Pacific are browsing and buying across all channels and more active on mobile than ever. See this report for more insights into consumer behaviour, and how the growth of mobile shopping points to bigger opportunities in apps and omni-channel data.

Criteo

2017

Learn how to choose the right remote support tool that will help you achieve superior customer support across devices, channels, and touch points.

LogMeIn

2017

ON24 reveals the most common mistakes marketers make when planning a webinar program, and offers practical solutions on how you can deliver a stand-out event.

ON24

2017

Insights and trends from 3,500 marketing leaders unveil that customer experience and technological innovations – particularly AI – continue to shape the marketer’s mindset.

Salesforce

2017

Reaching prospects through digital mediums is a challenge in the always-on, information-overloaded marketing landscape we live in. Learn how data and design can come together to optimize your message and gain traction.

Adobe

2017

With technology evolving, marketers must evolve as well. Brand storytelling is no longer about simply publishing a webpage that shares a message — it’s about creating a consistent experience and invoking emotion across multiple channels. Learn to master both the channel and the content in this white paper.

Brightspot

2017

Programmatic advertising is full of complex patterns. Very similar to patterns in nature. This guide from Adobe uniquely illustrates how the fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.

Adobe

2017

Webinars provide a golden opportunity for marketers by letting them interact with prospective customers and discuss their concerns and pain points in real-time. But how can you ensure the right prospects will attend your webinars and establish a useful forum for interaction in the first place?

LogMeIn

2017

Marketing leaders will find a host of new vendors in this year’s Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.

Gartner

2017

There are many different social media platforms you can utilise to reach and engage your audience. Many of these platforms have capabilities that overlap and they will likely continue to develop more as each platform evolves to improve the user experience. In this e-book, you will learn about the core social media platforms available, their benefits for marketers and how to choose which are right for your organisation

Marketo

2016

Just being able to deliver digital content is no longer enough. People expect every organization to have a compelling, interactive, and engaging digital experience, and for this experience to be available at the touch of a finger. Are you prepared to deliver to the Broadcast Quality Generation?

Limelight Networks

2016

This white paper offers a unique take on optimizing your website and delivering a better online experience for your customers. Using a customer behavior approach, IBM explores 5 best practices for creating a more efficient and enjoyable customer experience.

IBM

2016

Changes in the vendor landscape have raised issues for organizations that use web analytics solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for, and how the solution can impact your online marketing and sales performance.

IBM

2016

IBM Watson Content Hub leverages the cognitive power of IBM Watson to transform volumes of disorderly brand assets into a comprehensive library of content, assets, and intelligence. Create compelling digital experiences that establish and solidify consumer relationships.

IBM

2016

What are you doing to make your brand and product compelling? Learn how to deliver more relevant offers, increase response rates, and create happier, more profitable customers with real-time marketing.

IBM

2016